It’s National Small Business Week

May 03, 2017By Courtney Aurillo

National Small Business Week is a nation-wide recognition of small business owners and entrepreneurs. Small businesses are more powerful than you may think. Currently there are 28 million small businesses that run in the United States.  This may be highlighted for one week, but it should be acknowledged year-round. That is why MILE Social helps small businesses think big with social media.

If you’re a small business, you should invest in great content. High-quality content has a huge impact on a consumer’s shopping habits. You want to captivate your audience and show them why they should make a purchase with you, over businesses like yours. Facebook has great tools for advertising to a target audience and drive traffic to your website. Customizing your own hashtag is a great way to grow your Twitter and Instagram presence as well.

Using social media for your business is no longer a matter of “if,” but a matter of “what.” What are you going to promote today? What is your product doing for your customers? What are people saying about your company? You can build brand loyalty by answering all these questions and posting informative content. Hiring a social media manager will take the questions about what your audience wants to see when they scroll through their Facebook feed.  We start where your customers are. It is important to use these platforms to entertain, not to market to people. You want them coming back for more. To get a better understanding of how this is trending, check out #SmallBusinessWeek on Twitter. Still have questions? Contact us today!