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A Brand Within a Brand

Fact: Just about everyone posts photos when they are on vacation, or when they return from vacation. What exactly is in the photo?  Aside from a beaming smile taken with a selfie stick, what is in the background that is still visible?  A soon-to-be bride posts a picture with the caption, “Getting Ready for the Big Day!”  You see her make up being done by her best friend in a hotel bathroom that is full of make up and amenities.  That’s right, I said amenities. The hotel’s amenities that are […]

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The Power of a Picture

We all know the saying “A picture is worth a thousand words.” But how many words is your picture really saying on social media platforms, specifically the forever growing Instagram? Anyone can take a picture, and just about everyone can see it. You have no choice but to step up your picture game if you want to get your point across about your business these days. How do you succeed in doing this in three to four seconds? Remember who your target audience is. If you are a restaurant posting […]

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