Why Your Campground Should Be Using Social MediaJan 24, 2017By Courtney Aurillo
Campers are using social media to get off the grid. That means it’s time for campgrounds, to get on the grid. Marketing on social media can be tough, but we have a few ideas that are guaranteed to make campers put their phones down after they find you first.
Make sure you promote your campground year-round. Some campgrounds are seasonal, but that does not mean they should be forgotten. Facebook is a great platform to give other business’s credit. For example, partnering with an RV company benefits both parties. The campground can post a photo of an Adventurer that is camping for the weekend. Adventurer can share and like the post, spreading the word to their followers.
Location. Location. Location. Every time a camper “checks in” to your campground, you are put on the map. Social media platforms note the location, and can target users with promotions from businesses in the surrounding area. This can work in your campground’s favor as well. When you promote your campground, it will appear in social media feeds of people nearby.
Posting photos and videos of your campground is one of the most important things to do on social media. Your campers are bound to do the same, and again, will check in and “tag” your campground.Basically they just promoted your campground for you. It is important to return the favor and thank them for the acknowledgement. You can also use photos to promote upcoming events, post maps of the campground, and post photos of previous campground activities.
Campers are looking to enjoy friends, family and nature. They do not want to be glued to their phones and mobile devices. Posting informative content that shows all the activities and local attractions your campground or RV Park has to offer is key, and lets them know they’ll be escaping the hustle and bustle.
How do you know if your audience is seeing your content? You need to post and target accordingly. Does your campground offer water activities? Using hashtags like #watersports and #boating will attract an audience that enjoys water activities. There is no such thing as being over informative about your campground. But make sure you don’t post too much in one day. Distribute content throughout the week so your followers don’t un-follow you. This can all be time consuming, so hiring a social media manager is a good idea. Social media managers will create content, post it, and engage wit your audience. Most importantly they will respond to questions and comments from viewers. This is reputation management. When you speak to online users, you are showing personality and building brand loyalty with your potential campers.
Be sure to check out our managed social media packages for campgrounds.