A while back many people and agencies would “buy” likes and followers. When a visitor saw their strong following, they thought that validated the company’s page. This is not a popular practice anymore, and we do not suggest it at all – for many reasons. These likes are not your target audience. If you’re a brick and motar company and you serve within a 30-mile radius of your store, those likes from Russia will not give you a return on your investment. Fake likes have also been known to be real accounts, and hack into YOUR account. Focus on reaching your target audience – these are people that could potentially buy your product or service. Engagement trumps likes.
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For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.
Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.
Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.
Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.