We strongly recommend every business have a Google Business Page. Your page allows you to display a full description about your business, along with hours of operations, photos, videos, and even blogs. You also appear on Google Maps, if your business is a physical location. Google Business Pages make it easier for others to find or “Google” you in searches. Google gives the most influence on ranking to its own social media platform, Google+, which is connected to your Google Business Page.
Your page is also a popular place for consumers to leave reviews. It is very important to acknowledge reviews, as they are public and everyone can read them. Reviews help influence a buyer’s decision to purchase or not. Another benefit to Google Business Pages is there are no limits to push your content. You can post as often as you want, and whatever you want.