What Is Geotargeting?

Jan 10, 2017 By Courtney Aurillo

Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.