Instagram is a great platform for brand awareness. Be consistent and responsive to your posts. If someone comments on a post, take the conversation off-line, and see how you can help them. Doing this also shows the potential customer they are speaking with a real person and not just a bot.
Images and videos are the most engaging form of content and Instagram was created to support both. If your company has a visual product or service, then yes, you should be using Instagram. Or if you post engaging images, then yes. Instagram works best for B2C company’s because the image speaks directly to the customer. [...]
For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message or Private Message. Only the person involved in the Private Message can see what you are saying. This feature is good for contacting a customer [...]