How can my company build a presence on Instagram?

Instagram is a great platform for brand awareness. Be consistent and responsive with your posts. If someone comments on a post, take the conversation off-line and see how you can help them. Doing this also shows the potential customer they are speaking with a real person, and not just a bot.

Isn’t Instagram only for younger people?

A younger audience does use Instagram. However, if your photos and videos are creative enough, and you use the correct hashtags, you will capture the interest of your target audience.

Should my company be using Instagram?

Images and videos are the most engaging form of content and Instagram was created to support both. If your company has a visual product or service, then yes, you should be using Instagram. Or if you post engaging images, then yes. Instagram works best for B2C company’s because the image speaks directly to the customer. [...]

How Many Social Media Platforms Should I Be Using?

This depends on your industry, and the platforms your audience is using to find you. We do not suggest forcing a platform to work, because trust us, it won’t. For example, if you’re the owner of a landscaping company you’re more likely working outside and not standing there tweeting. You would however, take before and [...]

How Do I Know How Much To Invest In Social Media Advertising?

This depends on a variety of factors. What is your overall budget? What do you want to achieve with your ads? How broad is your audience? Which platform will you be advertising on? We go over all this with you, and help you make the right choice for the best return on your investment.

How Will My Company’s Content Be Developed?

Your MILE Social representative will take the time to get to know you and your business. We represent you, and post on your behalf. You’ll be asked to submit original photos, videos, and any other links or information where your representative can obtain information about your business. We take this information and repurpose it into [...]

How Does Social Media Impact SEO?

This answer is more complicated because there is not one reason. Google does not have full access to social media platforms. What you do on social media is not a direct ranking factor for Google. Just as search engines crawl website for keywords and backlinks, the same can be said for social media. Posts and [...]

Some Of My Friends Have Thousands Of Followers, And I Don’t…

A while back many people and agencies would “buy” likes and followers. When a visitor saw their strong following, they thought that validated the company’s page.¬†This is not a popular practice anymore, and we do not suggest it at all – for many reasons. These likes are not your target audience. If you’re a brick [...]