How do I know if my business should be using Twitter? - MILE Social
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How do I know if my business should be using Twitter?

If your company is B2C, then Twitter is a good social media platform to consider. Twitter also works for some B2B companies. The key is consistency and personality. Twitter is a conversation platform which presents the perfect opportunity to speak directly to your potential customers. When using Twitter, it is important to stay engaged and keep your audience informed.