Frequently Asked Questions

What kind of videos should my company be posting?

Your videos should reflect your product or service. The content should be engaging and educate your audience so they want to learn more. Some examples of good content are product demonstrations, educational how-to’s, or YouTube Live videos, where your audience can ask questions and you can address them live during recording.

Should my company have a YouTube Channel?

There is definitely value in having a YouTube channel. Video is the most engaging form of content. Each platform offers a video options, but YouTube is where videos live. Consider it the largest search engine for videos. Almost any target market can be found via YouTube. If you have something to show or teach your audience, you should have a YouTube channel.

How can my company build a presence on Instagram?

Instagram is a great platform for brand awareness. Be consistent and responsive with your posts. If someone comments on a post, take the conversation off-line and see how you can help them. Doing this also shows the potential customer they are speaking with a real person, and not just a bot.

Isn’t Instagram only for younger people?

A younger audience does use Instagram. However, if your photos and videos are creative enough, and you use the correct hashtags, you will capture the interest of your target audience.

Should my company be using Instagram?

Images and videos are the most engaging form of content and Instagram was created to support both. If your company has a visual product or service, then yes, you should be using Instagram. Or if you post engaging images, then yes. Instagram works best for B2C company’s because the image speaks directly to the customer. Remember, you cannot just post any photo. The image must be crisp, creative, and engaging. Otherwise users will either scroll right past, or unfollow your account.

Should I include a URL with my tweets?

Including a URL with your tweet certainly does not hurt. You are guiding the user to learn more about your business, and if retweeted, now even more people are able to click on your URL which can lead more users to your website or landing page.

Do I need to use images with my Tweets?

Yes. Even though Twitter is a conversational platform, everyone is intrigued by images. Tweets from businesses that contain images are 34% more likely to be retweeted.

How do I know if my business should be using Twitter?

If your company is B2C, then Twitter is a good social media platform to consider. Twitter also works for some B2B companies. The key is consistency and personality. Twitter is a conversation platform which presents the perfect opportunity to speak directly to your potential customers. When using Twitter, it is important to stay engaged and keep your audience informed.

If I keep repeating my keywords on different pages of my website, will that help my SEO?

If you asked this question a few years ago, the answer would be yes. However, with search engines ramping up their algorithms, the answer is no. When you repeat content you run the risk of Google not being able to determine which page is more relevant. It is better to consolidate content on one URL.

Can I delete content from my website or will that hurt my SEO?

We do not recommend deleting content from your website without doing some research first. For example, using software like Google Analytics can help determine the relevance of a page on your website. Typically if a page has not received traffic in the last 6 to 12 months, it can be deleted. We also suggest measuring the traffic and cache dates of the pages.

What do voice search and visual search have to do with SEO?

When you speak to Alexa, or Google, your performing a search with your voice. This sound is recognized as a searching option for these machines, which then use the internet to generate search results. The same applies with images. Users can drop an image into search (Think Google Images) and the search engines look for similar images across the internet to again, generate results. These are both forms of SEO, and must be considered when building your website.

What does SEO do for my website?

SEO can drastically improve your website when done correctly. It is important to know that SEO is not a one-time action. It needs to be managed constantly in order to be fully effective. Technical SEO involves improved load times, decreased bounce rate and increased user engagement. Having high quality content and key words improves both engagement and search rankings. Other components include Visual and Voice search, and Google rankings.

What Platform Do You Use To Build Websites?

MILE Social uses WordPress. It is a responsive platform and search engines love WordPress websites. It does not require HTML editing software, and is easy for everyone to use. Websites are also 100% customizable, and has a built-in blog that is ready to use. If you’re website is not built on a WordPress platform, we can transfer it over for you.

Why Do I Need A Google Business Page?

We strongly recommend every business have a Google Business Page. Your page allows you to display a full description about your business, along with hours of operations, photos, videos, and even blogs. You also appear on Google Maps, if your business is a physical location. Google Business Pages make it easier for others to find or “Google” you in searches. Google gives the most influence on ranking to its own social media platform, Google+, which is connected to your Google Business Page.

Your page is also a popular place for consumers to leave reviews. It is very important to acknowledge reviews, as they are public and everyone can read them. Reviews help influence a buyer’s decision to purchase or not. Another benefit to Google Business Pages is there are no limits to push your content. You can post as often as you want, and whatever you want.

How Many Social Media Platforms Should I Be Using?

This depends on your industry, and the platforms your audience is using to find you. We do not suggest forcing a platform to work, because trust us, it won’t. For example, if you’re the owner of a landscaping company you’re more likely working outside and not standing there tweeting. You would however, take before and after photos of your project, which should be posted on Facebook and Instagram. Your audience wants to see your work and will be using those two platforms to do so. It is important to be successful on two platforms, than fail at four.

How Do I Know How Much To Invest In Social Media Advertising?

This depends on a variety of factors. What is your overall budget? What do you want to achieve with your ads? How broad is your audience? Which platform will you be advertising on? We go over all this with you, and help you make the right choice for the best return on your investment.

Can Everyone See What I Write On Social Media?

For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.

What Is Geotargeting?

Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.

How Do You Target My Audience On Social Media?

Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.

Why do I need you to build my company’s website when I already have one built on GoDaddy or Wix?

We understand sometimes you want to build your website on your own and quickly. You even may be on a budget. But did you know when you use a “do-it-yourself-website” service, you do not own your own site? They do. You also do not receive one-on-one consultation with the same web developer if have questions. GoDaddy offers a WordPress Hosting Product, however it’s an added expense. Why not build your website on WordPress and make sure it is SEO friendly?

GoDaddy uses their own custom panel. We don’t expect you to know what this means, but let’s just say MILE Social uses the industry’s leading and best panel, cPanel.

Do-it-yourself-sites limit your databases, email addresses and memory. We do not.

If you want to auto-generate content, use web forms, or wikis – You are going to have to jump through a lot of hoops. Not with us, just shoot us an email!

How does social media help my company or product?

It all starts with choosing the right networks. We will help you figure out what networks your potential customers are using to find YOU. Social media is very visual. You want your content to be consistent across all channels so your viewers recognize you. Social media is exactly what is sounds like – social. Businesses should be engaging with their audience on all levels – posts, pages, reviews, and direct messages. This is all very time consuming and can be hard to keep track of. Your designated account manager does all this for you, and keeps you informed so you do not miss anything. Social media lets you develop your voice and build brand loyalty. Social media also allows you to connect with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built. MILE Social will make your company be more strategic with your efforts and get better results.

How Does Social Media Impact SEO?

This answer is more complicated because there is not one reason. Google does not have full access to social media platforms. What you do on social media is not a direct ranking factor for Google. Just as search engines crawl website for keywords and backlinks, the same can be said for social media. Posts and profiles are indexed just like backlinks. Sharing content on social media platforms also helps social SEO. When sharing occurs, you’re increasing more activity, which in turn, offers more to index.

How important is an e-Commerce website?

If you sell a product, you should have an e-Commerce site. Right now, the fastest way to put your products in front of your audience is to put it in their hand – literally. Most websites are viewed on mobile devices now. Having a fast, efficient site will encourage viewers to keep scrolling and purchase products. Our web team will make your e-Commerce site oriented towards sales rather than marketing. We will make the checkout process flawless and secure on our own server!

Some Of My Friends Have Thousands Of Followers, And I Don’t…

A while back many people and agencies would “buy” likes and followers. When a visitor saw their strong following, they thought that validated the company’s page. This is not a popular practice anymore, and we do not suggest it at all – for many reasons. These likes are not your target audience. If you’re a brick and motar company and you serve within a 30-mile radius of your store, those likes from Russia will not give you a return on your investment. Fake likes have also been known to be real accounts, and hack into YOUR account. Focus on reaching your target audience – these are people that could potentially buy your product or service. Engagement trumps likes.

What If My Customer Wants To Leave A Review?

Encourage your customers to leave reviews! 70% of consumers will leave a review for a business when asked. More and more shoppers are leaning towards client reviews on social media to help them make a purchase. Reviews on Google Business Pages appear immediately when a potential customer is doing research on your company. Google also shows reviews online on Search Engine Results Pages (SERPS). Reviews on Facebook are also encouraged, and are readily visible when someone looks at your page.

68% of consumers form an opinion after reading one to six reviews. It is very important that your business replies to each review, even if it is only a star rating. This shows viewers you value your customers, and appreciate their business. As a part of your Social Media Package with MILE Social, Reputation Monitoring is included.