Frequently Asked Questions
What is Local SEO, and why is it important for my business?
Local SEO (Search Engine Optimization) refers to optimizing your business’s online presence to attract more customers from relevant local searches. It is essential for businesses targeting local customers. It helps improve your visibility in search engines like Google and Bing, allowing potential customers to find your business more easily when searching for products or services in your area.
How does Local SEO differ from traditional SEO?
While traditional SEO focuses on improving your website’s overall visibility on a global scale, Local SEO specifically targets customers in your geographical area. This involves optimizing your website, online listings, and content to appear higher in local search results, making it easier for customers nearby to find and choose your business.
What are the key components of a successful Local SEO strategy?
A successful Local SEO strategy typically includes optimizing your Google My Business profile, ensuring consistent and accurate NAP (Name, Address, and Phone Number) information across online directories, creating locally-focused content, acquiring positive customer reviews, and building local backlinks.
How can your agency help my business with Local SEO?
Our agency specializes in creating and implementing customized Local SEO strategies that cater to your business’s needs. We will work with you to optimize your Google My Business profile, improve local citations, create engaging content targeting local keywords, and employ other proven techniques to enhance your online presence and attract more local customers.
How long does it take to see results from Local SEO efforts?
Local SEO is an ongoing process, and results may vary depending on your industry, competition, and the current state of your online presence. However, most businesses can expect noticeable improvements in their local search rankings within a few months of implementing a targeted Local SEO strategy. Remember that maintaining and refining your Local SEO efforts over time is crucial for sustaining long-term success.
How does optimizing my business for Apple Maps factor into my Local SEO strategy?
Apple Maps is an increasingly popular mapping and navigation app used by millions of iPhone and iPad users. Optimizing your business’s presence on Apple Maps is an important aspect of a comprehensive Local SEO strategy, as it ensures that iOS device users can easily find and navigate to your business. Our agency will help you claim and optimize your Apple Maps listing, ensuring accurate and consistent information, adding relevant details, and improving your overall visibility to reach a broader local audience across multiple platforms.
What is TikTok, and why should my business consider using it for marketing?
TikTok is a short-form video-sharing platform that has gained immense popularity among users worldwide. It enables users to create, edit, and share engaging 15-60 second videos with various filters, music, and effects. Businesses can leverage TikTok for marketing by creating branded content, collaborating with influencers, and participating in viral trends, ultimately reaching a large and diverse audience, particularly the younger demographic.
How can MILE Social help my business with TikTok marketing?
Our team at MILE Social can help you develop a tailored TikTok marketing strategy that aligns with your brand’s goals and target audience. We will assist with content creation, account management, hashtag research, and influencer partnerships to ensure your TikTok presence is engaging, creative, and effective at reaching your desired audience.
Can I advertise on TikTok? If so, what ad formats are available?
Yes, TikTok offers various advertising options to help businesses reach their target audience. Some popular ad formats include In-Feed Ads, Branded Hashtag Challenges, Branded Effects, and TopView Ads. MILE Social can help you navigate these options and create compelling ad campaigns that resonate with the TikTok community and drive results for your business.
How can I measure the success of my TikTok marketing efforts?
TikTok provides a range of analytics tools to help you track and measure the performance of your content and ad campaigns. Key metrics include views, likes, shares, comments, and engagement rate, as well as more in-depth insights like audience demographics and content performance trends. MILE Social will help you monitor and analyze these metrics to optimize your TikTok marketing strategy and maximize your return on investment.
What are the benefits of having MILE Social manage my website?
By entrusting MILE Social with your website management, you can focus on your core business operations while we handle the technical aspects of your online presence. Our team of experts will ensure your website remains up-to-date, secure, and optimized for performance. Our website management services include regular updates, backups, malware scans, and ongoing maintenance, providing you with peace of mind and a seamless user experience for your customers.
How does MILE Social ensure my website stays updated?
Our team at MILE Social closely monitors and promptly implements updates to your website’s software, plugins, and themes to maintain optimal functionality, security, and compatibility. Regular updates not only improve your website’s performance but also help protect it from potential vulnerabilities, ensuring a safe and enjoyable user experience for your customers.
What backup solutions does MILE Social provide for my website?
MILE Social understands the importance of protecting your website’s data. We provide regular, secure backups of your website to ensure your content and data remain safe and easily recoverable in the event of any unforeseen issues. Our backup solutions include offsite storage to further safeguard your information, minimizing downtime and potential data loss.
How does MILE Social’s website management help protect my site from malware and other security threats?
Our team at MILE Social takes website security seriously. As part of our website management services, we perform regular malware scans and implement security measures to protect your website from potential threats. We continuously monitor your site for suspicious activity, and in the event of a security breach, we act swiftly to identify, address, and resolve the issue, minimizing any potential harm to your website and its visitors.
Do you advertise on Facebook on behalf of my company?
Yes we do! In fact, one of Facebook’s biggest strengths is allowing you to target a specific audience through paid campaigns and advertisements. We use testing and analytics to determine the success of your campaigns.
How does MILE Social manage my Facebook Business Page?
MILE Social will be added to your company’s Business Manager as a Partner. All Facebook (and Instagram) set up is managed through your Business Manager. If you do not know if you have a Business Manager set up, or how to access it, we can walk you through the steps.
Why do I need to have a Facebook Business page? Why cannot I use my personal page?
A Facebook Business Page connects you with customers and offer key information about your business, products, services, and upcoming events. It offers features that a personal page does not. It is important to have a business page so you can speak on behalf of your company and build your brand with your audience. Facebook allows you to reach a captive audience.
What advantages are there to having you build my website?
You will not need to spend time learning SEO and keywords, rather spend your time focusing on your business and let us handle the backend of your site.
Why is it important to have someone make my website rather than build it myself?
It’s important to have a professional build and host your site so that if something needs to be changed or corrected in a pinch we are able to assist you and make sure that it is done correctly.
What are some of the benefits of adding Twitter?
You are given a platform to not only showcase information on your business and what services you offer but also information on the industry in general and make informative posts.
How will my business benefit from adding a Twitter account?
Through hashtags, potential customers and consumers will be able to locate the types of services and products your company works with.
Can you check engagement and how posts are doing on Instagram?
Yes! You’re able to get an insight into your followers so you can know what types of posts are working and that are being engaged with regularly and which posts are not.
What are some benefits to adding Instagram?
You are able to update your bio at any time and can post updates instantly for customers and followers to see.
Why is it important to manage my Google My Business Listing?
Google is the largest online search engine. When a customer does a Google search, Google uses the location of the person searching and the keywords to determine what appears in search results. Managing your Google My Business listing helps increase the legitimacy of your business or brand.
What does it mean to manage my business on Google?
Your listing shows a complete description of your business and hours of operations, photos, videos, and contact info. Your business will show on Google Maps if your business is in a physical location.
When we manage your listing, we keep it optimized. This means keeping the information current and responding to messages and reviews. If you have holiday hours, it is essential to note those changes. Google also allows “posts” that provide an image with a link option. Posts are another great way to drive traffic to your site or encourage phone calls. Managing your listing also helps with local search engine optimization.
Do you own my company’s website when you build it?
No, you own your company’s website. We build, host, manage and maintain your company’s site.
What kind of videos should my company be posting?
Your videos should reflect your product or service. The content should be engaging and educate your audience so they want to learn more. Some examples of good content are product demonstrations, educational how-to’s, or YouTube Live videos, where your audience can ask questions and you can address them live during recording.
Should my company have a YouTube Channel?
There is definitely value in having a YouTube channel. Video is the most engaging form of content. Each platform offers video options, but YouTube is where videos live. Consider it the largest search engine for videos. Almost any target market can be found via YouTube. If you have something to show or teach your audience, you should have a YouTube channel.
How can my company build a presence on Instagram?
Instagram is a great platform for brand awareness. Be consistent and responsive to your posts. If someone comments on a post, take the conversation off-line, and see how you can help them. Doing this also shows the potential customer they are speaking with a real person and not just a bot.
Should my company be using Instagram?
Images and videos are the most engaging form of content and Instagram was created to support both. If your company has a visual product or service, then yes, you should be using Instagram. Or if you post engaging images, then yes. Instagram works best for B2C company’s because the image speaks directly to the customer. Remember, you cannot just post any photo. The image must be crisp, creative, and engaging. Otherwise, users will either scroll right past or unfollow your account.
How do I know if my business should be using Twitter?
If your company is B2C, then Twitter is a good social media platform to consider. Twitter also works for some B2B companies. The key is consistency and personality. Twitter is a conversation platform that presents the perfect opportunity to speak directly to your potential customers. When using Twitter, it is important to stay engaged and keep your audience informed.
If I keep repeating my keywords on different pages of my website, will that help my SEO?
If you asked this question a few years ago, the answer would be yes. However, with search engines ramping up their algorithms, the answer is no. When you repeat content you run the risk of Google not being able to determine which page is more relevant. It is better to consolidate content on one URL.
Can I delete content from my website or will that hurt my SEO?
We do not recommend deleting content from your website without doing some research first. For example, using software like Google Analytics can help determine the relevance of a page on your website. Typically if a page has not received traffic in the last 6 to 12 months, it can be deleted. We also suggest measuring the traffic and cache dates of the pages.
What does SEO do for my website?
SEO can drastically improve your website when done correctly. It is important to know that SEO is not a one-time action. It needs to be managed constantly in order to be fully effective. Technical SEO involves improved load times, decreased bounce rate, and increased user engagement. Having high-quality content and keywords improves both engagement and search rankings. Other components include Visual and Voice search, and Google rankings.
What Platform Do You Use To Build Websites?
MILE Social uses WordPress. It is a responsive platform and search engines love WordPress websites. It does not require HTML editing software and is easy for everyone to use. Websites are also 100% customizable and have a built-in blog that is ready to use. If your website is not built on a WordPress platform, we can transfer it over for you.
How Many Social Media Platforms Should I Be Using?
This depends on your industry, and the platforms your audience is using to find you.
How Do I Know How Much To Invest In Social Media Advertising?
This depends on a variety of factors. What is your overall budget? What do you want to achieve with your ads? How broad is your audience? Which platform will you be advertising on? We go over all this with you, and help you make the right choice for the best return on your investment.
Can Everyone See What I Write On Social Media?
For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message or Private Message. Only the person involved in the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.
What Is Geotargeting?
Geotargeting is when certain people within an area are targeted. Geo-Targeting is important for brick and mortar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting and can generate more foot-traffic to their location.
Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you post. This allows users to know where you are, without having to leave their Instagram Account.
How Do You Target My Audience On Social Media?
Each platform has its own way to target an audience. Twitter uses Hashtags and URLs. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manager will go over who your target market is and any keywords that should be used and use them accordingly.
Why do I need you to build my company’s website when I already have one built on GoDaddy or Wix?
We understand sometimes you want to build your website on your own and quickly. You even maybe on a budget. But did you know when you use a “do-it-yourself-website” service, you do not own your own site? They do. You also do not receive a one-on-one consultation with the same web developer if you have questions. GoDaddy offers a WordPress Hosting Product, however, it’s an added expense. Why not build your website on WordPress and make sure it is SEO friendly?
GoDaddy uses its own custom panel. We don’t expect you to know what this means, but let’s just say MILE Social uses the industry’s leading and best panel, cPanel.
Do-it-yourself-sites limit your databases, email addresses, and memory. We do not.
If you want to auto-generate content, use web forms, or wikis – You are going to have to jump through a lot of hoops. Not with us, just shoot us an email!
How does social media help my company or product?
It all starts with choosing the right networks. We will help you figure out what networks your potential customers are using to find YOU. Social media is very visual. You want your content to be consistent across all channels so your viewers recognize you. Social media is exactly what it sounds like – social. Businesses should be engaging with their audience on all levels – posts, pages, reviews, and direct messages. This is all very time consuming and can be hard to keep track of. Your designated account manager does all this for you and keeps you informed so you do not miss anything. Social media lets you develop your voice and build brand loyalty. Social media also allows you to connect with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built. MILE Social will make your company be more strategic with your efforts and get better results.
How Does Social Media Impact SEO?
This answer is more complicated because there is not one reason. Google does not have full access to social media platforms. What you do on social media is not a direct ranking factor for Google. Just as search engines crawl websites for keywords and backlinks, the same can be said for social media. Posts and profiles are indexed just like backlinks. Sharing content on social media platforms also helps social SEO. When sharing occurs, you’re increasing more activity, which in turn, offers more to index.
How important is an e-Commerce website?
If you sell a product, you should have an e-commerce site. Right now, the fastest way to put your products in front of your audience is to put them in their hand – literally. Most websites are viewed on mobile devices now. Having a fast, efficient site will encourage viewers to keep scrolling and purchase products. Our web team will make your e-Commerce site oriented towards sales rather than marketing. We will make the checkout process flawless and secure on our own server!
What If My Customer Wants To Leave A Review?
Encourage your customers to leave reviews! 70% of consumers will leave a review for a business when asked. More and more shoppers are leaning towards client reviews on social media to help them make a purchase. Reviews on Google Business Pages appear immediately when a potential customer is doing research on your company. Google also shows reviews online on Search Engine Results Pages (SERPS). Reviews on Facebook are also encouraged and are readily visible when someone looks at your page.
68% of consumers form an opinion after reading one to six reviews. It is very important that your business replies to each review, even if it is only a star rating. This shows viewers you value your customers, and appreciate their business. As a part of your Social Media Package with MILE Social, Reputation Monitoring is included.