What Is Local SEO?
Customers are spending time online every day looking for businesses like yours. Are they finding you? Local Search Engine Optimization can make or break you. We can help you generate valuable leads, traffic, and sales opportunities on the digital map.
Local SEO improves the local search visibility of small and medium-sized businesses (S.M.B.s), brick-and-mortar stores, and multiple-location companies within a geographic area.
Traditional SEO focuses on boosting searchability on a national or global scale. Your customers, local search engine optimization targets “near me,” and geo-specific search queries. Google local SEO aims to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.
Google looks at local SEO factors to determine where your business appears in the search results.
Google looks at various local SEO ranking factors to determine your search rankings. These include:
- Google My Business (GMB) Listing
- Name, address, and phone number (NAP) consistency
- Domain authority
- Quality of local search citations
- Click-through rate (CTR) when you appear in search results
- User experience (UX)
- Online Reviews
- Several linking factors
Local SEO leverages digital marketing tactics to help improve your Local SEO ranking.
- Local business SEO keyword targeting
- Google Business Profile or Google My Business optimization
- Local search citations (Apple Maps, Bing, Yahoo)
- Online reputation management
- Link building
- On-page SEO
- SEO local landing page optimization
- Google local SEO content marketing
To compete within your service locations, understanding what is local search optimization and how to do local SEO is critical. Begin your local search optimization now and position your brand in front of your ideal audience segments.
Our experts help improve your local SEO and how to boost your SEO rankings. The best local SEO company can answer all your local SEO marketing questions and guide you with your local SEO optimization efforts.
Partner with our local SEO agency and leverage our proven local SEO strategies and tactics to rise above your competition.
Why Local SEO Is Vital for Your Business
Create a Lasting Impression Across Search Engines and Your Prospects.
Investing in the best local SEO services in today’s competitive digital landscape could mean the difference between a thriving business and a failing establishment. Where do local digital marketing and SEO services fall into your campaign priorities?
A MarketingSherpa study determined which type of search had the most significant impact on brands’ marketing objectives and found that almost 54 percent of respondents consider local search to have the most positive impact on their digital marketing efforts.
Digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. Local SEO for small businesses and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy, you could be doing more harm to your business than you initially realized.
Still on the fence about investing in local search engine optimization services? You shouldn’t be. These are the benefits of local SEO:
- Stronger local community outreach
- Optimized Google My Business listing
- High-authority local business citations
- Multi-channel local digital marketing campaigns
- Higher local SEO ranking
- More targeted website traffic
- More phone calls and site inquiries from prospective clients
- Increased sales revenue
- Repeat business from loyal customers
- More foot traffic
- Credible online reputation
- Enhanced Google Maps visibility
- Reduced advertising costs
- Increased trustworthiness and market authority