Search Engine Management is a paid marketing strategy that increases visibility in search results. SEM is also known as Paid Search Marketing or Pay Per Click (PPC).
Online searches and shopping are increasing. Companies like yours need to be seen and outshine the competition. Implementing a paid strategy increases awareness and drives visitors to your website. SEM reaches consumers at precisely the right time without being intrusive. So how does it work?
Search engines use algorithms to ensure relevant results are delivered for each search. Search engines match keywords with ads that contain the keywords from your search.
More than 90% of all web traffic comes from search engines.
PPC ads are typically displayed on search engine results pages (SERPs) or websites partnered with the advertiser. The most popular form of PPC is search advertising, in which the advertiser’s ads appear in response to specific search queries. Other forms of PPC include display advertising, in which ads are shown on third-party websites, and social media advertising, in which ads are shown on social media platforms. PPC can be an effective way to drive targeted traffic to a website, but it can also be costly if not properly managed. There are many ad networks, but the more popular and well-known one is Google, which is two networks: Google Search Network and Google Display Network. Google Search Network is text results, and Display is an image.
SEM aims to convert visitors to customers by prioritizing content and experiences that create the most value for users and your business.