More than 90% of all web traffic comes from search engines.
PPC ads are typically displayed on search engine results pages (SERPs) or websites partnered with the advertiser. The most popular form of PPC is search advertising, in which the advertiser’s ads appear in response to specific search queries. Other forms of PPC include display advertising, in which ads are shown on third-party websites, and social media advertising, in which ads are shown on social media platforms. PPC can be an effective way to drive targeted traffic to a website, but it can also be costly if not properly managed. There are many ad networks, but the more popular and well-known one is Google, which is two networks: Google Search Network and Google Display Network. Google Search Network is text results, and Display is an image.
SEM aims to convert visitors to customers by prioritizing content and experiences that create the most value for users and your business.