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The Evolving Landscape of Email Marketing for 2024

In the ever-changing world of digital marketing, staying on top of the latest trends and strategies is vital. Email marketing remains a powerful tool for brand marketers, offering direct communication to consumers and audiences. At MILE Social, we recognize the enduring effectiveness of email marketing, but we also understand that consumer expectations and the email [...]

Google Shutting Down Business.Site Websites: What It Means for Your Business

As a digital marketing agency committed to keeping you informed, MILE Social wants to address an important update that may affect your online presence. Google has announced that as of March 1, 2024, Business.Site websites, a feature provided through Google Business Profiles, will be discontinued. Understanding the Change Google has offered a simple, automated website [...]

Bing Search Optimization in 2024 And Leveraging ChatGPT’s Impact

In the dynamic world of search engine optimization (SEO), 2024 has marked a pivotal shift with the increasing prominence of Bing Search, largely driven by the integration of ChatGPT. As Bing’s market share grows, businesses must adapt their SEO strategies to stay ahead. This blog explores Bing search optimization in 2024 and leveraging ChatGPT’s impact. [...]

Google Retires Mobile Usability Tools: Embracing New Standards in Web Development

In a significant move that marks a new chapter for web development, Google retires mobile usability tools. The change removes it’s long-standing Mobile Usability report, Mobile-Friendly Test tool, and Mobile-Friendly Test API. This announcement, aligning with the evolving needs of the digital landscape, is particularly noteworthy for digital marketing agencies like MILE Social. The change, [...]

YouTube Introduces A “For You” Section

YouTube is introducing a new “For You” section tailored to individual users when they access the platform. This feature is set to debut on November 20th, as announced by YouTube’s support account. The primary purpose of this section is to recommend a curated mix of content from a user’s subscribed channels based on their watch [...]

Google Adds A New Feature To Help Small Businesses

At MILE Social, we believe in supporting small businesses. That’s why we are excited to share the news that Google is introducing a new small business annotation to help small businesses like yours connect with customers across Google. This new small business attribute will appear on your Business Profile, and customers will be able to [...]

Maximize Your Website’s Performance

Are you looking to maximize your website’s performance and engage with your digital visitors? Look no further than MILE Social, your digital management company of choice! We understand the importance of bounce and engagement rates in Google Analytics 4 (GA4), and we are here to help you make the most of your website. Bounce rate [...]

Social Media Practices for Gen Z

In the ever-evolving world of digital marketing, capturing the attention of Gen Z has become a top priority for businesses. This generation, born between the mid-1990s and the early 2010s, represents a significant portion of today’s consumer base. They are tech-savvy, socially conscious, and have distinct preferences regarding social media. To successfully engage this age [...]

The Transformative Power of AI

In the ever-evolving digital marketing landscape, staying ahead of the curve is essential for businesses aiming to thrive in the digital age. At MILE Social, we understand the significance of harnessing cutting-edge technologies to help businesses of all sizes achieve their goals. Today, we delve into the profound impact of Artificial Intelligence (AI) on consumer [...]