It all starts with choosing the right networks. We will help you figure out what networks your potential customers are using to find YOU. Social media is very visual. You want your content to be consistent across all channels so your viewers recognize you. Social media is exactly what it sounds like – social. Businesses should be engaging with their audience on all levels – posts, pages, reviews, and direct messages. This is all very time consuming and can be hard to keep track of. Your designated account manager does all this for you and keeps you informed so you do not miss anything. Social media lets you develop your voice and build brand loyalty. Social media also allows you to connect with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built. MILE Social will make your company be more strategic with your efforts and get better results.
How does social media help my company or product?
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For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.
Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.
Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.
Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.