How Does Social Media Impact SEO? | MILE Social
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How Does Social Media Impact SEO?

This answer is more complicated because there is not one reason. Google does not have full access to social media platforms. What you do on social media is not a direct ranking factor for Google. Just as search engines crawl websites for keywords and backlinks, the same can be said for social media. Posts and profiles are indexed just like backlinks. Sharing content on social media platforms also helps social SEO. When sharing occurs, you’re increasing more activity, which in turn, offers more to index.