This answer is more complicated because there is not one reason. Google does not have full access to social media platforms. What you do on social media is not a direct ranking factor for Google. Just as search engines crawl website for keywords and backlinks, the same can be said for social media. Posts and profiles are indexed just like backlinks. Sharing content on social media platforms also helps social SEO. When sharing occurs, you’re increasing more activity, which in turn, offers more to index.
How Does Social Media Impact SEO?
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For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.
Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.
Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.
Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.