This depends on your industry, and the platforms your audience is using to find you. We do not suggest forcing a platform to work, because trust us, it won’t. For example, if you’re the owner of a landscaping company you’re more likely working outside and not standing there tweeting. You would however, take before and after photos of your project, which should be posted on Facebook and Instagram. Your audience wants to see your work and will be using those two platforms to do so. It is important to be successful on two platforms, than fail at four.
How Many Social Media Platforms Should I Be Using?
Get A Free Quote
For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.
Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.
Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.
Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.