Should my company be using Instagram? - MILE Social
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Should my company be using Instagram?

Images and videos are the most engaging form of content and Instagram was created to support both. If your company has a visual product or service, then yes, you should be using Instagram. Or if you post engaging images, then yes. Instagram works best for B2C company’s because the image speaks directly to the customer. Remember, you cannot just post any photo. The image must be crisp, creative, and engaging. Otherwise users will either scroll right past, or unfollow your account.