What Is Geotargeting? | MILE Social
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What Is Geotargeting?

Geotargeting is when certain people within an area are targeted. Geo-Targeting is important for brick and mortar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting and can generate more foot-traffic to their location.
Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you post. This allows users to know where you are, without having to leave their Instagram Account.