Facebook has always encouraged companies to post ads, and charge them per click. Ads draw the audience’s attention to a specific brands, and re-directs them to the company’s website. The old pay-per-click method also included “likes” and shared content. Any attention to a brand is good, but the goal is to turn likes into customers. [...]
Courtney Kwiatkowski
Liking a Facebook Business Page Is Not Enough. You Must See It First.
July 13, 2015Facebook is rolling out some new changes. The largest social media platform in the world is catering to the individual user by allowing them to customize their Facebook News Feed. Users can now choose which friends, interests, and pages they prefer to see information from first. Needless to say, this new application is called “See First.” [...]
Video Content Marketing Is Evolving
June 23, 2015By now you have heard video content is leading the heavy-weight division of content marketing. For those who have been keeping an open ear to the social media trend, you understand video is captivating to an audience. More time is spent watching video rather than reading a post. Each social media platform is trying to [...]
Some people are still confused about Google Plus
June 8, 2015MILE Social manages multiple social media platforms for small businesses. After carefully analyzing a business’s needs and goals, MILE composes a proposal. This proposal breaks down the company’s existing social media presence, then makes suggestions for platforms MILE feels will better the business, along with the benefits of each. One platform MILE stresses for every small [...]
Meerkat adds a twist to Real-Time Streaming
May 6, 2015If you have not heard, real-time streaming just got better. Meerkat is an app that allows you to watch and stream live video. It started off strictly linked to a Twitter profile. However, over the course of me writing this blog, Meerkat has jumped on the Facebook train. The “producer” of the stream can post a [...]
Are your Infographics informing your audience?
April 27, 2015When I was younger I was mesmerized by the glossy advertisements in my fashion magazines. Most adults flipped through them to get to the articles. I did the opposite, examining and piecing the details in the picture until the message jumped out at me. The ad could represent anything; a clothing brand, a car, or [...]
The Importance of Managing Social Media
April 21, 2015Social media is evolving every day. It can be overwhelming at times to keep up with most recent changes on Facebook and Twitter. Now you have to read about posting in addition to posting? Who has the time for that? How can someone running a business allocate the time to post or blog, while managing [...]
Social Media Influencing Consumer Behavior
March 11, 2015Social Media can grab consumers’ attention, but for how long? It only takes about 3-4 seconds to make a first impression. This is the amount of time you have to influence your audience that your product tops them all, and they basically need it in their lives. How does one resolve the difficult task to make [...]
Using Social Media To Get Free Exposure For Your Brand
March 2, 2015Just when you thought you’ve exhausted all methods of making your brand more discoverable by using crafty SEO methods, Google has come into play (no pun intended). Google has regained access to Twitter’s real-time social network stream. The two reunite after an expired contract, and they are back with a vengeance. Should social media experts [...]