Facebook has always encouraged companies to post ads, and charge them per click. Ads draw the audience’s attention to a specific brands, and re-directs them to the company’s website. The old pay-per-click method also included “likes” and shared content. Any attention to a brand is good, but the goal is to turn likes into customers. Facebook recognized this and decided to help companies receive a larger return on their investment.
The new process makes likes, shares, and comments free for businesses. But all factors should be considered. That wonderful Call To Action button is going to cost you.
Whether it’s Watch Now, Shop Now, or Contact Us, your company gains more exposure by making the user leave your page, and Facebook wants you to pay for it. Facebook’s algorithms allow them to see who is more likely to click on your ad, thus controlling who sees it. This makes your ad worth even more, which you pay for in return.
This new procedure is a bonus for businesses who want to reach their target audience and turn them into customers. Some brands favor the vanity number and are satisfied with just being seen and not known. MILE Social’s account managers use Facebook Business Pages as a method of getting companies more exposure and customers.