Facebook is rolling out some new changes. The largest social media platform in the world is catering to the individual user by allowing them to customize their Facebook News Feed.
Users can now choose which friends, interests, and pages they prefer to see information from first. Needless to say, this new application is called “See First.” This feature is great for individuals, but how does it affect business’s that paid for Likes?
The ability for individuals to pick and choose what appears on their feed has an effect on Facebook’s algorithms. A liked page may not always appear on someone’s feed. With See First, the user must pick which pages they do want to see at the top of their feed, which is then labeled with a blue star. Businesses initially bought ads to gain Likes, and promote their page to increase brand awareness and reach.
When you dig deep Facebook studies many actions to measure audience interaction with a post. A Like is only beneficial to a company’s page if the individual interacts with the posts. Facebook decides what posts to show in news feeds by measuring visibility.
This includes measuring how interested the user is about the creator of the post; the performance of the post with the user; the performance of past posts by the creator with other users; the type of post the creator used that is preferred by the user; and how new the post is. In short, the user must like the content posted by the company to get a blue star.
Marketers may think twice now when Facebook suggest they buy something. But what company has time to think of more creative content to captivate their audience? MILE Social’s account managers are experts in this field, and spend most of their day curating and creating content your company’s audience wants to see. Creativity never stops. Your company’s posts should not stop either.