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Facebook is a social media platform designed to bring people together. People and organizations post engaging content their audience can interact with. Users share their reactions (likes, loves, etc.) and comments. Customers can learn information about products and services from Business pages. They can also read customer reviews, and ask questions before shopping. This is [...]

In the digital world, your company needs brand recognition customers can identify and connect with. With a saturated online market, it can be difficult to build your brand. Original content is one way that you can build your brand page. The importance of building a brand Today, your “brand” is more than your name and [...]

Social media has become an essential part of business, and there are lots of platforms out there to use. Companies may think they have to post on every platform to reach their target market, but that is not true. Different businesses do well on different platforms. It is important to find the platforms that work [...]

Social media marketing has become important in business. Unfortunately, it can be difficult to gauge the effectiveness of social media as a marketing strategy, particularly as it relates to the budget and return on investment for the organization. Understanding social media engagement can help you understand how to maximize your social media marketing. What is [...]

Social media marketing has become important in business. Unfortunately, it can be difficult to gauge the effectiveness of social media as a marketing strategy, particularly as it relates to the budget and return on investment for the organization. Understanding social media engagement can help you understand how to maximize your social media marketing. What is [...]

The Institute For Complementary & Alternative Medicine refreshed their website for the new year! ICAM first came to us to increase their presence on social media and reach their target audience. MILE Social achieved this with creative content strategies and marketing. ICAM has been growing ever since and added new therapies for their patients. They [...]

Instagram is removing “Likes” on Instagram posts. While this has already started in other countries, it is slowly being rolled out in the United States. This may be a concern to business owners that have business Instagram profiles. No need to worry about stats, you will still be able to see a full list of [...]

Facebook has improved its advertising platform, making ads more visible in searches. What does this mean? When your social media manager sets up your Facebook ads, there is an additional option where your ad can be seen, called Search. Your ads will reach people who have used search terms relevant to your company’s ad. This [...]