Social media has become an essential part of business, and there are lots of platforms out there to use. Companies may think they have to post on every platform to reach their target market, but that is not true. Different businesses do well on different platforms. It is important to find the platforms that work best for what you’re trying to achieve.
How is Instagram used?
Instagram is a visually-focused social media platform. Profile owners post images and short videos with short descriptions. Followers engage with the company’s profile by liking and commenting on posts. Users can also send direct messages to the business. Instagram started as a personal platform and expanded to include business profiles. Businesses use Instagram to showcase their products and services. Hashtags make content discoverable and easier for potential customers to find you. An Eco-friendly clothing company may use #greenlife in their posts, thus attracting an audience that cares for the environment. Businesses that provide a service may find it difficult to create captivating images. But, there are creative ways to make these posts work..
Is Instagram a necessary platform?
Not all social media platforms are necessary for a business. The purpose of a company using social media is to reach its target audience. You want to use platforms your customers are using to find business like yours. With Instagram, it is important to focus on creating high-quality content. Remember, because other businesses use Instagram doesn’t mean you have to.
Do you need help deciding which social media platform is right for your business? MILE Social offers a no-obligation social media audit of your organization’s social media. We will help decide the right social media platforms for you.