How The Google Core Update Can Affect Your Website

Google has rolled out their core update for May 2020. Anytime Google updates its search ranking algorithms, it means that your site can perform better or worse in the search results. In simpler terms, it means Google changed how its systems assess content overall. So if you noticed a drop in some of your page rankings, it does not necessarily mean you have poor page content. But it should make you look back on the content on your website and see what can be improved.

For example, do your pages provide substantial, complete, or comprehensive descriptions about your business or services? Are your images optimized? Do your headlines help provide a general summary of the page’s content? These factors and many more should be considered for all current and new websites.

Google does not always announce when it makes a core update because usually the effects are very minimal to websites, if at all. If you think your company’s website needs an overall check, or you simply need someone to manage it for you, give us a call 732-889-3322, or email info@milesocial.com.

This Article Was Written By Courtney Kwiatkowski

Courtney combines her passion for Social Media and expertise with over 10 years of project management. As the Director of Social Media for MILE Social, Courtney oversees the social media platforms for every client. From strategizing, to content creation, to analytics, Courtney ensures MILE Social's clients turn their audience into paying clients.

FAQ

For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.

Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.

Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.

View All FAQs

How The Google Core Update Can Affect Your Website

This Article Was Written By Courtney Kwiatkowski

Contact Us

FAQ