The Bead Counter came to MILE Social with an established Etsy business and a large collection of handmade jewelry. The owner was ready to expand beyond Etsy and create a professional e-commerce website where she could better showcase her products, strengthen her brand, and grow her online presence.
The Goal
The goal was to create a Shopify e-commerce website that captured the personality of The Bead Counter while making it easy for customers to browse collections, discover products, read reviews, and shop online.
Just as importantly, the client wanted to be involved throughout the website development process.
What MILE Social Did
MILE Social worked closely with The Bead Counter from the initial planning stages through launch. We started by asking questions about the business, products, customers, design preferences, and long-term goals.
From there, our team:
- Built the new Shopify website in a development environment so the client could review the site as it was being created and provide feedback.
- Imported the client’s existing products from Etsy into Shopify.
- Organized products into easy-to-navigate collections and built out the online shop.
- Created and optimized the website’s primary pages.
- Incorporated more than 5,500 existing Etsy customer reviews into the new website.
- Optimized product and collection pages for SEO to help individual products gain visibility in Google searches.
- Created a mobile-friendly shopping experience designed to make browsing and purchasing simple.
The result is a professional e-commerce website that gives The Bead Counter its own online home while building on the success the business had already achieved through Etsy.
Need an E-Commerce Website for Your Business?
You don’t have to start from scratch to create your own online store. Whether you’re currently selling through Etsy or another marketplace, already have an e-commerce website that needs improvement, or want to begin selling products online for the first time, MILE Social can help.
MILE Social builds and manages customized e-commerce websites for businesses of all sizes. From website development and product setup to SEO and ongoing website management, we can handle the technical side while creating an online store that fits your business.
Ready to start selling online? Contact MILE Social in Middletown, NJ to discuss your e-commerce website project.
