The Institute For Complementary & Alternative Medicine refreshed their website for the new year! ICAM first came to us to increase their presence on social media and reach their target audience. MILE Social achieved this with creative content strategies and marketing. ICAM has been growing ever since and added new therapies for their patients. They needed a website that was easy to navigate and educate. MILE Social worked with ICAM from design to finish. We made sure the site was optimized for mobile devices, and up to Google website standards. Make sure to check them out! If you or someone you know could use a new website for 2020, call 732-889-3322 or contact us firstname.lastname@example.org.
New Website for The Institute For Complementary & Alternative Medicine
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For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.
Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.
Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.
Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.