Your Company’s Social Media Strategy in 2021
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Your Company’s Social Media Strategy in 2021

Your Company’s Social Media Strategy in 2021
Written by: Courtney Kwiatkowski

This past year posed many unfortunate obstacles for small business owners. Yet, we did learn a lot about creative social media strategies in 2020. Many of these strategies did prove successful and should be carried over into the new year. Times are changing, how should your company adjust in 2021?

With the growth of online shopping, your e-commerce sites should carry over onto social media platforms like Facebook and Instagram. Instagram recently improved the shopping experience for users. Instagram has proved to be a strong brand-building platform.  “Social shopping” is an emerging trend. If your potential customers have the ease of purchasing your product with a simple swipe, then let it happen.

87% of e-commerce shoppers believe social media helps them make a shopping decision.*

2020 taught us that we cannot rely solely on bots. Shoppers still have questions, and need human responses. When an associate or your social media manager is able to respond within a timely matter, the customer has more confidence with their purchase. This is especially important to remember in 2021. Being transparent and authentic is smart marketing. Setting up automatic questions and answers on your Business Facebook Page is still encouraged, but remember to add the human touch.

If you have fast-moving information and a high engagement rate, Twitter is up your alley. Perfect for non-profits and retail, you can repeat information and include links in your posts to direct consumers to your website.

Ads on TikTok’s platform soared in 2020. At first considered for the younger crowed, adults are now jumping in on the fun video-creation platform. Use this for product placement, branding, content influencers and soft-selling techniques.

Regardless of what platforms your company uses, remember the 4 C’s of COVID-19 content: community, contactless, cleanliness, and compassion. Keep your content non-invasive and remind consumers they are safe in your store.

Have you thought about hiring a social media manager in 2021? Trust your digital content to New Jersey’s digital marketing experts at MILE Social. Let us manage your social media while you focus on the rest of your company. Complete our contact form or give us a call 732-889-3322.

    After asking you a few simple questions and learning more about your goals, we will be able to provide you with a complimentary social media assessment.

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    This Article Was Written By Courtney Kwiatkowski

    Courtney Kwiatkowski

    Courtney combines her passion for Social Media and expertise with over 10 years of project management. As the Director of Social Media for MILE Social, Courtney oversees the social media platforms for every client. From strategizing, to content creation, to analytics, Courtney ensures MILE Social's clients turn their audience into paying clients.

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      FAQ

      For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.

      Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

      Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.

      Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.

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