Optimizing your Google Business Profile can provide several benefits. When managed correctly, your company will gain increased visibility in local search results, making it more likely that potential customers will find your business when searching for similar products or services.
Your Google Business Profile is linked to Google Maps. It is important that you claim, verify, and manage your listing frequently. Google wants businesses to be relevant. Your listing should have updated information, hours of operation, contact information, and a business description. The ability to add photos and virtual tours of your business can help customers get a better sense of what to expect when they visit. Google lets you track and analyze how customers interact with your listing, which can help you make informed decisions about how to improve your business.
Posting content and scheduling events make your listing more visible online and allow viewers to learn about your business by discovering you through a search. Customers can get directions to your business, call you, and even message you. Managing and responding to reviews (both good and bad) help manage your online reputation and improve customer satisfaction.