Google is sailing the high seas and businesses need to jump on board. Google + and Google For Business are not preferred social media channels, however, are still relevant for Search Engine Optimization. When you need to find out an answer to a question, the common response is “Google it.” The more your company’s presence is across the world wide web, the higher you will be in search rankings. This is how Google rewards your social media and website efforts.
There was some confusion to Google + at first, because not everyone had a Gmail address, and no on understood the benefits of +1’s or joining “circles.” That is no longer an issue. Google has rebranded itself by eliminating extra noise to confuse users. YouTube reviews do not appear anymore on the Google page, and Google Communities was launched to help users looking for specific information.
Google My Business provides a nest of information for viewers to learn the basics about a specific business. When a company is found on Google, important information like, location, hours of operation, phone number, reviews, and general information instantly appears.
The Google + page is a subpage, allowing viewers a more in-depth look like, videos, photos, and posts. Aside from SEO benefits, Google My Business allows geo-navigation, making it easier for users to find out your location. Just recently, Google added a feature for the user to send this info directly to your phone with the push of a button. This feature is great for brick and motar companies that targets people within a specific radius of their business.
Business owners should understand the power of Google Ad Words. Having your company appear in an Ad on Google is powerful when done correctly. Google recently removed side bar advertising due to the fact most people use their phones over their desktops. The screen offers a limited view, and therefore, ads are only appear along the top and bottom of the screen.
This decreases the number of ads, which decreases the number of clicks to your ad. However, organic searches may be increased. Google determines how ads are ranked based on your bid versus the competition. Having a creative ad and using the correct keywords will help your company’s ad be seen. There are many more components to setting up and managing a Google Business Page and a Google Ad. Hiring a professional social media manager or SEO expert is highly recommended.