Your company posts on social media, right? This means you’re showing your product to the world, correct? You get a few Retweets and Likes, so you must be doing this whole posting thing effectively, no? Not necessarily. Businesses need social media to sell their product or service.
Social media makes this task successful if done correctly. By this I mean reaching your target audience via the right outlets.
The following are a few easy steps companies should take in order to successfully sell on social media and use time and dollars spent wisely.
1.Find Your Audience
What social media platforms can you find your audience on? This depends on your product. Do your research – gender, age group, habits, location – all these apply to seeking your target audience. For example, if you are a custom furniture company, Pinterest is where your audience goes to for new furniture designs and inspiration.
Post your latest creations on your Business Facebook page and have family and friends share your work. Do you own a travel agency? Landscapes such as beaches are the most popular photos (next to food) people engage with on Instagram. Post beautiful photos from exotic locations to your company’s Instagram account. Make sure you describe the photo using the correct hashtags and put your website in your bio.
2.Show Your Worth
You can push your product on social media without being too pushy. Show your audience why they would want your product. Do this with informative graphics, or demo videos.
3.Engage and Take Action
Social media allows everyone and anyone to talk to each other, so talk! Look at social media accounts that have similar interests related to your product or service, and comment on their posts or photos. Ask why they chose a particular product, and then ask them to take a look at yours! Potential clients like being presented with new information. It makes them feel appreciated, and shows you care for your client base. Use this opportunity to take your product for a test drive, and see who is using it!
If this all seems like a lot, MILE Social can sell for you. Contact us today for a free assessment. The sooner you do, the sooner you will sell to the correct audience!