Are you looking to maximize your website’s performance and engage with your digital visitors? Look no further than MILE Social, your digital management company of choice! We understand the importance of bounce and engagement rates in Google Analytics 4 (GA4), and we are here to help you make the most of your website.
Bounce rate has been a metric for digital marketers for two decades, but with the migration from Universal Analytics to GA4, it has taken on a new definition. In Universal Analytics, bounce rate was used to measure instances where a user lands on a page of your website and then leaves without performing any other action or navigating to another page on your site. However, in GA4, the definition of bounce rate is completely different.
An engaged session in GA4 is considered a session that lasts longer than 10 seconds, has a conversion event, or has at least two pageviews or screenviews. As a result, the engagement rate metric has been introduced in GA4 to measure the percentage of users that visit your site, and the bounce rate is simply the inverse of this metric.
To maximize your website’s performance and engage with your digital visitors, you need to have a good understanding of your bounce rate and engagement rate in GA4. At MILE Social, we suggest you view bounce rates within GA4 Reports and Explore and use the GA4 connector in Moz Pro to view traffic and bounce rates for each landing page. A good bounce rate is typically in the 40%-60% range, though different types of sites will have different benchmarks.
To improve your page’s bounce rate, we suggest you start by measuring the Google PageSpeed of your page with a tool like PageSpeed Insights. This tool will give your site a score between 0 and 100, along with recommendations on how to boost your speed. Additionally, you should make sure that your page matches the intent of the traffic landing on it and consider adding video to your page.
At MILE Social, our team of digital experts is here to help you make the most of your website and maximize your website’s performance. We can help you understand your bounce rate and engagement rate in GA4 and provide you with the tools and strategies to improve your page’s bounce rate. Contact us today to get started!