Website Design & Management
Website Design and Management for Businesses That Want to Grow
MILE Social designs, builds, hosts, and manages professional WordPress websites for businesses of all sizes. Every website is created with user experience, mobile performance, SEO, security, and long-term management in mind.
- Mobile-First Design
- SEO-Friendly Structure
- Secure Hosting
- Ongoing Website Management
Why Is Professional Website Design Important for Your Business?
A professionally designed website should do much more than look good. It should help visitors quickly understand what your company does, find the information they need, and take the next step.
MILE Social builds websites around both the user and the search engine. We consider mobile usability, website structure, page speed, navigation, calls to action, search visibility, security, content organization, and conversion tracking from the beginning of the project.
Whether you are replacing an outdated website or building a new one from the ground up, our goal is to create a website that supports your business long after it launches.
What Should a Professional Business Website Include?
A successful website requires more than an attractive homepage. Design, usability, SEO, performance, security, and content all have to work together.
Mobile-First Website Design
More customers are browsing websites from phones and tablets than ever before. We design websites to work properly across screen sizes so visitors can easily navigate, read content, complete forms, and contact your business.
SEO-Friendly Website Structure
Your website should help search engines understand your services, locations, and expertise. We consider page structure, headings, internal links, metadata, URLs, and content organization during development.
Fast Website Performance
A slow website can frustrate visitors and reduce conversions. We build with performance in mind and continue monitoring website speed and technical health after launch.
Clear Calls to Action
Visitors should never have to guess what to do next. We strategically place calls to action that encourage users to call, request a quote, schedule an appointment, complete a form, or visit your location.
Website Security
Websites require ongoing attention to stay secure. We help protect client websites with software updates, secure hosting, backups, malware monitoring, and other security measures.
Analytics & Conversion Tracking
A website should provide information about how visitors are using it. We can configure analytics and conversion tracking so your business can better understand website traffic, leads, and user behavior.
The Process
What Is the Website Design Process at MILE Social?
We believe clients should understand how their website is being built and be involved throughout the process.
1
Discovery
We begin by learning about your business, customers, services, competitors, goals, and existing digital presence.
2
Website Planning
We determine the structure of the website, important pages, navigation, calls to action, content needs, and overall user experience.
3
Design Approval
MILE Social creates sample layouts for important areas of the website so you can approve the overall design direction before development moves forward.
4
Test Site Development
Your website is built on a private test environment. You have access throughout development so you can review progress and provide feedback.
5
SEO & Technical Setup
Before launch, we review page titles, metadata, redirects, forms, mobile usability, website speed, image optimization, analytics, indexing settings, and other technical details.
6
Website Launch
Once the site is approved and tested, we launch it and complete final checks to make sure the website is functioning correctly.
7
Ongoing Website Management
After launch, MILE Social can continue hosting, updating, securing, monitoring, and improving your website.
How Do You Redesign a Website Without Losing SEO?
Redesigning a website involves much more than creating a new layout.
Existing URLs, indexed pages, backlinks, metadata, analytics, forms, content, and search visibility all need to be considered before a new website replaces an existing one.
When appropriate, MILE Social creates URL mappings and 301 redirects so important pages continue directing users and search engines to the correct locations.
Launching a redesigned website without considering these details can create unnecessary SEO problems. MILE Social approaches website redesigns with both the front-end experience and the technical SEO behind the website in mind.
We also review
- Existing indexed pages
- Page titles and meta descriptions
- 301 redirects
- Internal links
- XML sitemaps
- Google Search Console
- Google Analytics
- Forms and conversion tracking
- Mobile usability
- Website speed
- Broken links
- Search engine indexing settings
After Launch
Why Does a Website Need Ongoing Management?
Launching your website should not be considered the finish line.
Websites change over time. WordPress, plugins, themes, security tools, forms, integrations, content, and search requirements all evolve.
Without ongoing maintenance, even a professionally built website can eventually experience performance, compatibility, security, or usability problems.
MILE Social provides ongoing website management so our clients do not have to worry about handling technical maintenance themselves.
Need Help Managing Your Website?
Website management may include
- WordPress updates
- Plugin and theme updates
- Regular website backups
- Malware and security scans
- Form testing
- Website content updates
- Broken link checks
- Mobile usability reviews
- Desktop and mobile speed reviews
- Analytics monitoring
- Search Console monitoring
- Technical troubleshooting
- Website improvements
Hosting
Does MILE Social Provide Website Hosting?
Yes.
MILE Social can host and manage the websites we build, allowing our clients to work with one team for website development, hosting, maintenance, SEO, and digital marketing.
Keeping these services together allows us to monitor website performance, security, backups, software updates, and overall site health more efficiently.
Your website should not be passed from one company to another whenever something goes wrong. Our team understands how the website was built and can help manage it after launch.
Both Sides
Why Are Both Front-End and Back-End Website Design Important?
What a visitor sees is only one part of a successful website.
Front end: the layout, navigation, images, buttons, content, forms, and overall experience your visitors interact with.
Back end: website structure, software, hosting, security, performance, indexing, analytics, redirects, integrations, and other technical elements that help the website function properly.
MILE Social works on both sides. That means we are not simply designing an attractive website. We are also thinking about what happens behind the scenes so the site can perform properly, remain secure, and support your digital marketing strategy.
The Difference
Why Choose MILE Social for Website Design and Management?
Customized Website Design
We do not use one-size-fits-all website packages. Each website is planned around the business, its customers, services, goals, and budget.
Transparent Development Process
We build on a test site and allow clients to review the website during development. You can see the site taking shape and provide feedback before launch.
SEO Is Considered During Development
SEO should not be something added after a website launches. Website structure, content organization, URLs, internal links, metadata, and mobile usability should be considered during development.
Long-Term Website Support
Our relationship does not have to end once the website launches. MILE Social can continue hosting, managing, maintaining, and improving your website.
Websites Built to Perform
10+ Million
Annual Page Views
Websites created and managed by MILE Social have collectively received millions of page views each year.
10+ Years
Digital Marketing Experience
MILE Social has been helping businesses improve their online presence for more than a decade.
Nationwide
Client Support
Based in Middletown, NJ, MILE Social works with companies throughout New Jersey and across the United States.
Who We Work With
What Types of Businesses Does MILE Social Build Websites For?
We design and manage websites for businesses of many different sizes and industries. That includes:
- Local service businesses
- Retail stores
- Contractors
- Professional service companies
- Healthcare and wellness providers
- Multi-location businesses
- Restaurants
- Hospitality companies
- eCommerce businesses
- Nonprofits
Because every company has different goals, every website project is customized.
Frequently Asked Questions About Website Design and Management
How much does a business website cost?
Website pricing depends on the size and complexity of the project. The number of pages, features, integrations, eCommerce requirements, custom functionality, content needs, and design requirements all affect the final cost.
MILE Social reviews each project before recommending a website plan.
How long does it take to build a website?
The timeline depends on the size and complexity of the website, how quickly content is available, and how quickly design approvals are completed.
We provide a project timeline after reviewing the scope of the website.
Can MILE Social redesign my existing website?
Yes. We redesign outdated websites and can help preserve important SEO elements during the transition to the new site.
Are MILE Social websites mobile friendly?
Yes. Mobile usability is considered throughout the design and development process.
Do you build WordPress websites?
Yes. MILE Social designs and manages WordPress websites for businesses and organizations.
Will my new website be optimized for SEO?
We build websites with an SEO-friendly structure and consider factors such as page organization, metadata, internal linking, URLs, mobile usability, and technical setup.
Ongoing SEO services can also be added depending on your goals.
Can MILE Social write the website content?
Yes. We can help develop and optimize website content as part of the project.
Can I see my website before it launches?
Yes. Your site is built in a test environment that allows you to review progress before the website goes live.
Does MILE Social manage websites after launch?
Yes. We provide website management, software updates, backups, security monitoring, performance reviews, content updates, and technical support.
Does MILE Social provide website hosting?
Yes. Hosting and ongoing website management are available for MILE Social clients.
Ready for a Better Website?
Whether your current website is outdated, difficult to manage, slow, hard to use on mobile, or simply no longer represents your business, MILE Social can help.
Our team can plan, design, build, host, manage, and optimize your website so you have one experienced digital marketing team supporting both the front end and the technology behind it.
Tell Us About Your Website Project
Tell us a little about your business and what you need. A member of the MILE Social team will review your information and contact you to discuss the next steps.
Related Services
Search Engine Optimization
Improve your website’s organic search visibility with ongoing SEO strategy and optimization.
Local Search Engine Optimization
Help customers in your area find your business in Google Search and Maps.
Digital Marketing Audit
Find out where your website and digital marketing strategy may have opportunities for improvement.
Search Engine Management
Use paid search campaigns to reach customers actively looking for your products and services.
