How Boulevard Hardware & Supply Improved Local SEO and Digital Presence
Boulevard Hardware & Supply is known locally for its wide selection of Benjamin Moore paint, Milwaukee tools, 3M products, and Hillman hardware. While the store had a strong reputation in the community, its online presence wasn’t reaching as many local customers searching for paint and home improvement supplies.
The Challenge
The store needed to appear higher in local Google searches, improve visibility for brand-related searches like Benjamin Moore near me, and strengthen its Google Business Profile to attract more in-store visits.
The Strategy
To boost local visibility, we focused on:
- Optimizing the website with keyword-rich service and product pages.
- Enhancing the Google Business Profile with accurate details, engaging posts, and brand highlights.
- Managing local directory listings for consistency across the web.
- Creating blogs and social content around seasonal paint trends, promotions, and DIY projects.
The Results
These steps quickly led to:
- Higher rankings for searches like hardware store near me and Benjamin Moore paint [town].
- Increased website traffic from local searchers.
- More engagement on Google Business Profile, including calls, clicks, and directions.
- Greater brand visibility, helping customers find Boulevard Hardware when searching for top national brands.
The Takeaway
By investing in Local SEO, Boulevard Hardware & Supply now connects with more customers online and drives steady traffic to the store. A strong digital presence ensures the store is visible wherever local customers are searching for paint, tools, and home improvement supplies.
