We all should recognize by now that social media is one of the most popular forms of communicating with friends, family, and even co-workers. If your company is planning an event, what better way to communicate than through social media? When done right, this modern “invite” can go a long way, have a successful outcome, and build positive relationships.
If you think about it, the “function,” “social gathering,” or “networking event” (pick your poison) is the original way companies communicated with other companies and employees in a social setting. Sure the business card has always proved to be legit, but now life has gone digital, and our phones are an extension of our body.
Informing everyone of an event on social media makes life easy and fast for everyone. You can quickly change information last minute and inform everyone at once. Guests can RSVP with the click of a button, and even find out more details via direct message if need be. As the host, I suggest you take it a step further and a hashtag for your event. Hey you never know, you may start trending on Twitter.
Using social media to inform others about an event helps build trust between your brand and your guests. Consistency is key, so make sure to respond to any inquiries from your guests, and even vendors should they use this method to contact you.
Everyone has arrived and the party has started. You’re not done yet – oh no, your workload has just begun. Pay attention to any re-tweets, Facebook statuses, and pictures posted on Instagram during the event. Encourage the use of the hashtag you chose during the invitation process.
These reactions and responses not only show your guests care, but you will know the mood of the event, and if people are enjoying themselves as well. It is a less incriminating way of asking someone if they are enjoying themselves without putting them on the spot.
The next day, review everything. Study the analytics and the measure the outcome. What should you continue to do? What should you change for the next event? And of course, post a generous thank you for all to see. These minor actions are very visible and highly appreciated.