Twitter is a unique platform because although you are allowed to post a certain amount of characters per tweet, you can easily get your point across by adding a link that will draw your audience elsewhere, for example, your website or blog. A Twitter account and profile allows you to tell your business’s story to the Twitter community.
Once your profile is configured, your account manager will build a strong foundation by posting content from your company’s website and actively engage with user. Your Twitter experience is defined by who YOU follow, not who follows you. Your account manager will follow accounts that express interests similar to your brand, building a strong community. Twitter is a great platform for your audience to learn and share information about your brand.