A YouTube channel is a great way to engage and educate your target audience. YouTube is the largest platform videos live on and the 2nd largest search engine. YouTube allows you to create videos that can be interactive and engaging, which can lead to increased brand awareness and loyalty. YouTube for business can be a cost-effective way to grow. For example, you can create videos that educate viewers about your store or product, show behind-the-scenes footage or host a “live feed” from your current location. Optimizing your YouTube channel with keywords and tags can increase your visibility on both YouTube and Google search results. Remember to respond to comments, create playlists, and create a community around your channel.
Video marketing on YouTube will also help you be more visible on Google. Google considers video to be just as important as text pages. Your account manager will help you create and manage these videos. MILE Social suggests embedding your YouTube videos on your website for increased reach.
