Facebook Makes Changes And Helps Companies With Branding

Facebook has always encouraged companies to post ads, and charge them per click. Ads draw the audience’s attention to a specific brands, and re-directs them to the company’s website. The old pay-per-click method also included “likes” and shared content. Any attention to a brand is good, but the goal is to turn likes into customers. Facebook recognized this and decided to help companies receive a larger return on their investment.

The new process makes likes, shares, and comments free for businesses. But all factors should be considered. That wonderful Call To Action button is going to cost you.

Whether it’s Watch Now, Shop Now, or Contact Us, your company gains more exposure by making the user leave your page, and Facebook wants you to pay for it. Facebook’s algorithms allow them to see who is more likely to click on your ad, thus controlling who sees it. This makes your ad worth even more, which you pay for in return.

This new procedure is a bonus for businesses who want to reach their target audience and turn them into customers. Some brands favor the vanity number and are satisfied with just being seen and not known. MILE Social’s account managers use Facebook Business Pages as a method of getting companies more exposure and customers.

This Article Was Written By Courtney Kwiatkowski

Courtney combines her passion for Social Media and expertise with over 10 years of project management. As the Director of Social Media for MILE Social, Courtney oversees the social media platforms for every client. From strategizing, to content creation, to analytics, Courtney ensures MILE Social's clients turn their audience into paying clients.

FAQ

For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.

Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.

Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.

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