Holiday shopping is in full swing. Businesses both big and small are working over time to bring holiday cheer and ease the shopping experience for everyone. If you do not have your plan for promoting your business or product yet, fear not, the power of managed social media is here to save you.
Most likely small business owners are running the entire show on their own, unlike larger companies that rely on even larger companies to take care of promotional opportunities for them. And with the celebration and encouragement of Small Business Saturday fast approaching, local shoppes need to be put on the map.
This is the perfect example (and time) for a social media manager to step in and manage your social media platforms while you continue to rake in the sales!
As they say in Real Estate, location, location, location. Make sure your business is visible on mobile devices. As the Director of Social Media for MILE Social, I cannot stress this enough.
Families will be driving all over this season looking for the best deals. But, they really do not want to drive far for them.
That is when shoppers break out their mobile devices to find coupons and the best deals close to their location. When your website is mobile-friendly, your social media platforms are properly set up (and managed), AND your SEO game is strong, you are more likely to be visible in local searches. You don’t have time to check all this? Don’t worry, your designated social media manager does.
The world is connected through social media, and it is the most reliable way to reach your target audience. A few tips to keep in mind:
- Quality over quantityYou are representing your company/product. Keep your posts focused on what you want your audience to see, not how many times they see it.
- Focus on your target marketIf your business is geared towards a specific audience, make sure you are communicating with the correct people on social media. Use key words with hashtags in your posts.
- Consider AdvertisingFacebook Ads are a must these days, and a great way to get noticed faster. Facebook allows you to easily target your audience with different categories to choose from.
These are just a few ideas to help jump start your social media this season. Still seems like a lot to manage? Ask the pros at MILE Social to do it for you. They live and breath social media, and have affordable business solutions that will benefit you way past the holidays.
