September 18th is the “due date” for Twitter to roll out longer characters per tweet. There will still be 140 characters, however, this time it’s for real. What does this mean? It means photos, links, and @ mentions will not take up the 140 characters allowed per tweet.
This exciting change was mentioned back in May, but is supposed to come around full swing next week. Originally the character count was going to be 100, but not too many people were happy about this. Regardless, adjusting the 140 count is great news for businesses that use Twitter to promote their product. It means more communication between brands and potential clients, and more information to display. Twitter users rely on this form of social media to obtain news fast. They want to find out information and get straight to the point. Adding a link allows the user to take the next step to find out more detailed information if they choose.
Our account managers and our clients at MILE Social are very happy about this adjustment. How do you guys feel? Are you inclined to engage in more conversation or post more Tweets? Let us know!