Twitter is one of the fastest moving social media platforms. By fastest, I mean it is efficient, and users are able to communicate in real time. Twitter can be somewhat controversial because there are no filters, and it does not censor users.
The ability to post virtually anything you want (within 140 characters) is very powerful when managed correctly. Twitter lets you place your company in front of a captive audience.
Let’s explore the top five reasons why your company needs Twitter now.
- Efficiency.Recently companies have been encouraging users to message them on Twitter if there was a question about a product or service. The company receives notification and can immediately address the consumer’s question or comment. Fast, efficient service builds loyalty between a company and their client, increasing the chances of return.
- Brand Loyalty.The more you tweet, the more you see. Twitter is a great platform for companies to provide just enough information to spark curiosity. If a user wants to find out more, they can look at a photo, or click a link. Displaying your product or service not only places it in front of others, but shows you believe in it yourself.
- Periscope. Video is the most engaging form of social media. Live video footage is growing in popularity and is a great way for companies to allow users to see your business in real-time. There is nothing to hide. Periscope allows live interaction making a potential customer feel like they are a part of the branding experience. Periscope sends a tweet out announcing when a video goes live, and the link to connect to it. Videos can be saved to a phone and repurposed for later.
- Give Credit, Get Credit.Twitter is a platform for sharing other user’s information. Everyone loves being recognized and appreciated. Retweeting and showing you “see” a consumer can go a long way. If a consumer tweets a photo of a product they purchased from your company, they can mention you. Say thanks by retweeting their tweet. The consumer’s followers will see this tweet, and wonder why their friend loves this product so much to announce it on social media. You now just gained more eyes on your Twitter feed.
- Engagement. Sales. Customers.According to a Twitter study, 50% of followers have visited or shopped at the websites of the SMBs they follow. 60% purchased from an SMB because of something they saw on Twitter. 43% of customers plan to purchase regularly from the SMBs they follow.
There are more reasons than listed here, but these should be reason enough to build your Twitter profile. Have your company’s social media manager create content, schedule your tweets, and engage with your audience.
