If your website traffic has slowed down or certain pages are not appearing in Google search results, you might be dealing with an indexation issue. The good news? You don’t have to guess.
Google provides a clear way to understand whether your pages are eligible to appear in search results, and it starts with Google Search Console (GSC).
What Is Indexation — and Why Does It Matter?
Before a page can rank in Google, it has to be indexed. When Google indexes a page, it means the page has been processed, stored, and evaluated in Google’s database. Once indexed, that page is eligible to appear in search results.
✅ Indexed = Eligible to appear in Google search results.
❌ Not Indexed = Deemed ineligible to appear in search results.
If important service pages, blog posts, or location pages are not indexed, they simply cannot rank no matter how strong your content is.
How to Check If You Have an Indexation Issue
Within Google Search Console, there is a report called the Pages Report, located under the “Indexing” section.
This report shows:
- The number of pages Google has indexed
- The number of pages Google knows about but has NOT indexed
- The reasons certain pages may be excluded
Each page on your website is evaluated over time. Google determines whether that page deserves to appear in search results based on quality, structure, internal linking, and technical signals. If Google determines a page is not suitable for search, it may remain excluded.
For many businesses, this is where confusion begins. You may have dozens, or even hundreds of pages on your site, but only a fraction are actually indexed.
Why Pages Might Not Be Indexed
There are multiple reasons Google may choose not to index a page. Some common causes include:
- Duplicate or very similar content
- Thin or low-value pages
- Technical crawl issues
- Poor internal linking structure
- Improper canonicalization
- Pages blocked unintentionally
- Core Web Vitals or performance concerns
In some cases, Google may crawl a page but still decide it doesn’t meet quality thresholds for inclusion in the index. That means the page exists, but it’s invisible in search.
For local businesses especially, this can be a major problem. If your service pages, location pages, or blog content are not indexed, you’re missing opportunities to rank for valuable local search terms.
Why Indexation Issues Impact Local SEO
Indexation is the foundation of SEO. If Google cannot index your pages, it cannot rank them. That directly impacts:
- Local keyword rankings
- Google Business Profile visibility
- Map pack placement
- Organic traffic growth
- Lead generation
Many businesses assume they have a ranking problem when they actually have an indexation problem. If a page is not indexed, it has zero chance of ranking — no matter how optimized it may seem.
Don’t Guess — Get a Professional Review
Indexation issues can be subtle. Sometimes it’s one page. Sometimes it’s an entire section of your site. And sometimes it’s tied to deeper technical or structural concerns.
That’s where MILE Social comes in.
Our Local SEO Team regularly audits Google Search Console, evaluates indexing reports, and analyzes overall website structure and digital presence. We help businesses understand:
- Which pages are indexed
- Which pages are excluded
- How indexing is affecting local visibility
- How their overall digital footprint is performing
We do not believe in guesswork. We believe in data-driven strategy.
Get a Complimentary Website & Digital Presence Review
If you’re unsure whether your website has an indexation issue, now is the time to find out. MILE Social offers a complimentary review of your website and digital presence to identify potential SEO roadblocks and uncover opportunities for growth.
Your pages deserve to be seen.
Let MILE Social help make sure Google can see them too.
Contact MILE Social today to schedule your complimentary Local SEO review.
