Facebook is working on an initiative to improve the way consumers interact with ads. The ad feature that is being tested expands the user’s experience and what is being shown to the consumer. Advertisers will be allowed to include business location, page follows, and user check-ins below the ad. This information will give users confidence that the ad and business are legit.
Customers will have a better understanding of the company and learn more about their product or service. Facebook will make ads more creditable to those who may not already be familiar with the company or brand. Examples include location, followers, and check-ins. There is no set date for when Facebook will roll out this new Ads Manager upgrade. When it does roll out, ad creators will have a better ad-building experience. One that will benefit both the creator of the ads and the consumer in some ways.
Allowing businesses to optimize their ads will be a game-changer for companies and brands. Viewers will not have to worry about the legitimacy of a business as much as they might have had to before. Facebook has stepped up its game in recent years in terms of what they do to help businesses and companies through their ads manager platform. This is another one of those initiatives and one that will prove to be successful and useful to business owners.
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