Musicians are finding creative ways to stand out amongst the rest! With social media sharing sites such as Tik Tok and in the past Youtube, musicians and singer-songwriters are creating online spaces and communities in which they can be discovered and streamed. Facebook has decided to get in on this booming community of musicians looking to be discovered and grow their audience.
Facebook will be launching a brand new Independent Artist Program. This new initiative from Facebook will allow unsigned artists to promote, stream, and market their music for free across both Facebook and Instagram platforms. This is an extremely smart move by Facebook because it will drive users to their platform even more. Making the music of these unsigned artists available on Facebook for free will have users listen to these artists exclusively on the social media platform and not on a different music streaming platform.
This initiative will help a lot of struggling musicians who have been at this for years or even for musicians looking to get their start and maybe are unsure of where to begin. The hardest part for a lot of artists and musicians when looking to pursue the music industry is expressing that breaking in is the toughest part. Hopefully, this initiative will help spread awareness about these artists and give them a platform that they can hopefully thrive on.
Facebook is integral to expanding your brand and business, but it is one of the largest platforms in which people can connect with other like-minded individuals and individuals who share similar interests. This will be extremely beneficial for new and emerging artists. Here at MILE Social, we understand how important gaining that initial recognition and hooking an audience is. As a Digital Media Marketing Agency, we will make sure you and your brand are accurately represented and advertised across all social media platforms.