Facebook has improved its advertising platform, making ads more visible in searches. What does this mean? When your social media manager sets up your Facebook ads, there is an additional option where your ad can be seen, called Search. Your ads will reach people who have used search terms relevant to your company’s ad. This is similar to a Google search, however, on a much smaller scale since Facebook is not a true search engine. The feature is still limited and is being tested.
If your company’s audience is on Facebook, then you should be advertising. Speak to a member of our social media team today 732-889-3322 or email us.