Facebook Will Be Adjusting Add Budget Optimization

Feb 10, 2019 By Courtney Aurillo

Starting this September, Facebook campaigns will run with campaign budget optimization only. This means Facebook advertisers will no longer be able to define budgets at the ad set level.

The reason for the change? Facebook wants to give advertisers better ad results at a lower cost. How will this work? Advertisers will have the ability to set one main campaign budget to optimize across all ad sets. Facebook will automatically allocate the budget towards your top performing ad sets.

Facebook is currently testing this change and working out any kinks. Does your business advertise on Facebook? It should be. Facebook is a competitive world, but our social media managers can help with advertising and managing your business page altogether. Let’s figure out a strategy that fits your business!