Facebook Will Be Adjusting Ad Budget Optimization
Parallax Mobile Image

Facebook Will Be Adjusting Ad Budget Optimization

Written by: Courtney Kwiatkowski

Starting this September, Facebook campaigns will run with campaign budget optimization only. This means Facebook advertisers will no longer be able to define budgets at the ad set level.

The reason for the change? Facebook wants to give advertisers better ad results at a lower cost. How will this work? Advertisers will have the ability to set one main campaign budget to optimize across all ad sets. Facebook will automatically allocate the budget towards your top performing ad sets.

Facebook is currently testing this change and working out any kinks. Does your business advertise on Facebook? It should be. Facebook is a competitive world, but our social media managers can help with advertising and managing your business page altogether. Let’s figure out a strategy that fits your business!

This Article Was Written By Courtney Kwiatkowski

Courtney Kwiatkowski

Courtney combines her passion for Social Media and expertise with over 10 years of project management. As the Director of Social Media for MILE Social, Courtney oversees the social media platforms for every client. From strategizing, to content creation, to analytics, Courtney ensures MILE Social's clients turn their audience into paying clients.

Contact Us

    Please prove you are human by selecting the cup.

    FAQ

    For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.

    Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

    Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.

    Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.

    View All FAQs

    © 2024 MILE Social LLC. All Rights Reserved | 1385 Highway 35 Suite # 327 Middletown, NJ 07748 | Call or Text: 732-889-3322 | Email Us |