Facebook Will Be Adjusting Ad Budget Optimization
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Facebook Will Be Adjusting Ad Budget Optimization

Starting this September, Facebook campaigns will run with campaign budget optimization only. This means Facebook advertisers will no longer be able to define budgets at the ad set level.

The reason for the change? Facebook wants to give advertisers better ad results at a lower cost. How will this work? Advertisers will have the ability to set one main campaign budget to optimize across all ad sets. Facebook will automatically allocate the budget towards your top performing ad sets.

Facebook is currently testing this change and working out any kinks. Does your business advertise on Facebook? It should be. Facebook is a competitive world, but our social media managers can help with advertising and managing your business page altogether. Let’s figure out a strategy that fits your business!

This Article Was Written By Courtney Kwiatkowski

Courtney combines her passion for Social Media and expertise with over 10 years of project management. As the Director of Social Media for MILE Social, Courtney oversees the social media platforms for every client. From strategizing, to content creation, to analytics, Courtney ensures MILE Social's clients turn their audience into paying clients.