To become more acquainted with customers and get to know their needs and wants on a more personal level Facebook is rolling out a new and updated personalized messaging tool that is meant to be used by businesses. The new feature’s purpose is to better facilitate business activity and reach amongst potential customers and consumers. The messaging feature is a part of Facebook’s new initiative to boost businesses on their social media app, their other efforts include new features such as Facebook Shops.
The messaging system filters the message that potential customers and consumers send to the business through a set of questions and prompted responses. So instead of the current system which is one message that users can set for their business whenever someone messages them this one will take it a step further and help users get the information they are looking for faster and more efficiently. The current messenger system through Facebook for businesses is very simple and this upgrade would take it to the next level in terms of customer outreach and managing the questions and messages that come in for the companies and businesses.
Communicating more effectively and timely with potential customers and consumers is imperative to a successful business. This messaging initiative from Facebook will allow businesses to customize their messages and ensure customers that they are doing everything in their power to help out and answer any questions or concerns current or prospective customers and consumers may have. Facebook’s goal with this new initiative is to hopefully allow businesses and consumers to create a more intimate and meaningful conversation. Allowing people to get right to the questions or concerns they have through a menu so they are directed to the exact person or template they need to reach is something that will be beneficial for companies that utilize Facebook.
As a New Jersey Media Marketing Agency MILE Social will make sure your company will utilize all social media platforms, especially Facebook, to their utmost potential. Contact us for a free social media assessment today.