Google Shopping Offers Free Listings

We have seen many changes this past year in the online retail sector. Businesses had to quickly adapt to the sudden increase of online sales in order to maintain profits. Websites had to be converted to e-commerce to continue sales. For some this was easy. For others, it was not.

Google has made it free to sell on Google Shopping. This makes it easier for retailers to connect with consumers, regardless if they advertise on Google or not. Stores that do not have a strong social media presence now have the ability to be discovered. Although this came into effect a few months ago, it is important to take advantage of it now during the ramp up of holiday sales. To make this transition easier, Google has partnered with Shopify, PayPal, and other e-commerce services so businesses simply connect any existing accounts they already have.

With the holidays upon us, and less people going to stores, (and stores closing), online sales will surely soar higher than they have in the past. Is your business prepared to handle the increased volume? Is your website e-commerce? MILE Social can help with your website design and management services. Contact us today for more information info@milesocial.com or call 732-889-3322 et 705.

This Article Was Written By Courtney Kwiatkowski

Courtney combines her passion for Social Media and expertise with over 10 years of project management. As the Director of Social Media for MILE Social, Courtney oversees the social media platforms for every client. From strategizing, to content creation, to analytics, Courtney ensures MILE Social's clients turn their audience into paying clients.

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For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.

Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.

Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.

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Google Shopping Offers Free Listings

This Article Was Written By Courtney Kwiatkowski

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