Instagram Reels are the Go-To 2021 Social Media Tool
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Instagram Reels are the Go-To 2021 Social Media Tool

Instagram Reels are the Go-To 2021 Social Media Tool
Written by: Courtney Kwiatkowski

Instagram is one of, if not the most important social media platforms being used by professionals in today’s bustling market.  Predicting consumer’s wants and needs is not always as simple as it seems.  Capturing their attention and “Follow” based on a single post or a short video clip may soon be a way of the past.  In 2021 Instagram as well as marketing professionals are all in consensus that Instagram Reels are a significantly beneficial tool for a business, brand, or influencer. Reels were modeled to compete with the immensely popular platform, TikTok. 

TikTok proved to be one of the most successful social media platforms in 2020.  For Instagram to add a feature that is similar to Tik ok while also maintaining and being true to its niche could be instrumental for a business or influencer to be successful in 2021. 

The Reel feature on Instagram allows users to showcase their videos for a shorter amount of time than the typical allotted 1:00 minute. The new feature also allows users to truly showcase their talent and creativeness on the platform in a way that was never fully offered before.  Some content creators are even going as far as to using the Reels feature as a way to make a weekly show for their followers.  The add on to the already popular social media site gives brands and creators an immense amount of freedom and platform to further show their skill set.

Kick the New Year off right and improve your business’s online marketing! Reach new audiences and grow your market with the help of MILE Social. We offer no-obligation web assessments and are available to walk you through whatever questions you may have. Give us a call at 732-889-3322.

 

This Article Was Written By Courtney Kwiatkowski

Courtney Kwiatkowski

Courtney combines her passion for Social Media and expertise with over 10 years of project management. As the Director of Social Media for MILE Social, Courtney oversees the social media platforms for every client. From strategizing, to content creation, to analytics, Courtney ensures MILE Social's clients turn their audience into paying clients.

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    FAQ

    For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.

    Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

    Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.

    Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.

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