Instagram is one of, if not the most important social media platforms being used by professionals in today’s bustling market. Predicting consumer’s wants and needs is not always as simple as it seems. Capturing their attention and “Follow” based on a single post or a short video clip may soon be a way of the past. In 2021 Instagram as well as marketing professionals are all in consensus that Instagram Reels are a significantly beneficial tool for a business, brand, or influencer. Reels were modeled to compete with the immensely popular platform, TikTok.
TikTok proved to be one of the most successful social media platforms in 2020. For Instagram to add a feature that is similar to Tik ok while also maintaining and being true to its niche could be instrumental for a business or influencer to be successful in 2021.
The Reel feature on Instagram allows users to showcase their videos for a shorter amount of time than the typical allotted 1:00 minute. The new feature also allows users to truly showcase their talent and creativeness on the platform in a way that was never fully offered before. Some content creators are even going as far as to using the Reels feature as a way to make a weekly show for their followers. The add on to the already popular social media site gives brands and creators an immense amount of freedom and platform to further show their skill set.
Kick the New Year off right and improve your business’s online marketing! Reach new audiences and grow your market with the help of MILE Social. We offer no-obligation web assessments and are available to walk you through whatever questions you may have. Give us a call at 732-889-3322.