Having a secure website is a no-brainer. Making sure your website is secure can be a little complicated. Three things determine a secure website -Authentication, Data Integrity, and Encryption. Google announced that all websites need HTTPS and SSL. What does this mean? Let’s break it down.
HTTPS stands for Hypertext Transfer Protocol Secure. This ensures secure communications over computer networks. Data is encrypted during the communication process with HTTPS websites, meaning no one can tamper with data proving that your website is not fraudulent.
SSL stands for Secure Socket Layer. This is another form of encryption that protects communication between your website and other networks so that no one else can read your data. This is extremely important for business and eCommerce websites.
Authentication verifies that your website is yours and it’s “real.” Data Integrity tells us if the data on your website has been tampered with. Encryption simply protects the communication process so your data cannot be replicated.
Why is this such a big deal now? Back in 2014, the Heartbleed Bug allowed people to “listen in” on data moving between networks. The bug has now been stomped, and breaking into data is no longer an option. Now, it affects your Google ranking as well. Google announced over time your search rankings will improve after you’ve switched to HTTPs. In order to execute this process, an SSL certificate must be purchased. Prices vary depending on your website host. MILE Social has many affordable options for purchasing SSL certificates and transitioning your HTTP site to HTTPS. We will redirect all incoming requests for the HTTP website to the HTTPs website, re-verify Google ownership, and update your Google Analytics. We will also do a scan of your current on-page SEO to make sure your keywords are being used in searches. So what are you waiting for? Protect your site and increase search rankings today!