Personalizing social media accounts is a leading initiative for businesses, brands, and influencers in 2021. Personalizing multiple social media channels for a brand or business means giving the platform a personal voice and tone. It not only makes the account more cohesive but it gives the account personality and helps the followers and consumers better understand the mission of the brand or company on a deeper level.
Personalizing social media accounts humanizes them and gives users a sense of comfort and an assurance that there is a human on the other end of the screen, not just a bot or company that is trying to sell you something but an actual personality that is specific and individual.
To accomplish this there are a number of techniques that can be implemented while managing social platforms for a business or brand accounts. Some brands rely on user-generated content and rely on posts and content from users who post pictures with the company’s product. This is a great way to show users that your business is more than just a bot and that actual people are running this account as well as interacting with the account. Personalizing a company or brand’s social media accounts could mean many different things but the best places to start would be to make the sites cohesive with matching voices and tones throughout. Another thing that is a must when it comes to personalizing a social media account is understanding the market that it is meant to appeal to and doing what needs to be done to grab their attention.
For tips to stay up to date on all of the new and ever-changing social media trends check out our New Jersey Digital Marketing Agency blog. Here at MILE Social, we offer a number of social media management services. Reach out today and we can help you find the perfect fit for your company.